International Janitorial Cleaning Services Association   

Facebook is 'a waste of time', say cleaning service owners. 

Small businesses owners spend on average ten hours a week marketing their companies on social media – but this could be a total waste of time, according to a new study. Thousands of foolish janitorial and cleaning service companies are paying into social media programs expecting immediate results for their companies and not receiving any new work. 

In a survey of 1,000 USA small business owners and directors, almost two-thirds said there was no evidence their social media strategy was having a positive effect. 

Social platforms such as YouTube, Twitter, and Facebook boast more than 1 billion monthly users but marketing activity on these sites had no proven impact on revenues or brand awareness for 78% of respondents, who said they were uncertain, disagreed, or strongly disagreed that social media had been effective for their business. - Source U.S. Chamber Of Commerce

Debbie Daire, owner of Chicago-based cleaning company company Tidy Homes Inc., said that two years of posting to various social media websites including Facebook had resulted in almost no new sales. “I used to spend a long time creating exciting, eye-catching posts for daily reach. But while people may like a picture, it will not translate into a sale or even a click to my website,” she said.

Bob Aspen, owner of Colorado-based janitorial service Jan-Tech, added that web analytics and customer feedback showed that social media posting translated to “no new business”.

Facebook attracted criticism from the small business community when it changed its algorithm to limit the natural reach of posts. To ensure a wide audience for new content on the social platform, businesses now have to pay a minimum of $10 a day to reach their potential market of customers with no proven results of a single phone call or estimate request.  

Matthew Carson | IJCSA 

Related: 50 Steps For Improving Your Cleaning Or Janitorial Business

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