As a small business owner in beautiful Charlotte, North Carolina I think it is imperative to our community to offer my clients a "green" alternative to meet a growing demand from the areas client base. We are a growing metropolis and have managed to build in parks, streams and natural areas into our sprawling city. Once folks viewed the green movement as a fad, but as many studies of harmful additives corporations are including in their household and industrial cleaners come out, the need to go green is more real than ever. We as an industry can help spread the benefits of a green cleaning program.
Not every business is ready to jump on board however as my dentist explained to me during a recent visit. He told me that in his profession there is an extreme need to have effective products and that unless a "green' alternative product can offer him a minimum of 5 years of successful testing backed by major healthcare monitoring agencies that he has no interest in them. For him, the risks are too high and he appreciates the peace of mind that the industry standards give him. He did state however that with those 5 years of studies and at a competitive price he would like to implement those products that give him the option of being more green.
My business provides our largest client a chance to mix in the use of vinegar and less caustic chemicals but still keep other non green products available in the rotation for certain jobs as well. I believe that the key to implementing my green program will be communication to my clients. When I make a listing of chemicals I plan on using on their property I also have a separate column that lists a green alternative to that chemical when available, leaving the choice to the consumer and ultimately allowing the business owner to say they made a great choice, not only in the choice of cleaning products, but with the business that is providing them with the choice.
In general, I am very happy to provide my accounts with a chance to be a better member of the community. When I educate my clients as to the risks of using most over the counter cleaners vs. their natural alternatives I feel that I have leveled the playing field a bit by giving them information that they don't get in the big corporation's hyped up TV ads.
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