First of all, we need to distinguish why a prospect should choose us over our competition. If we don’t understand that, it is tough to succeed in this field. After we figure out who we are and what kind of services we provide, we need to create a professionally designed logo for our company because it helps us look like a professional, trustworthy business. Also, social media have a very important role when we advertise our business.

Also, there is one thing that I would like to talk about, and it is the importance of the creation of irresistible special offers to make our phone ring. We need to interest our prospects in making them try out service. What about current customers? We need to reward them to keep with us. So it means that a special offer is not an afterthought for any business.