Good customer service starts with a smile and is followed up with understanding. There are times when you will be the only smiling face a person will interact with all day. It is your job to make sure that you make a positive impact on most of the people you come in contact with, while maintaining the integrity of your company. 

It is true that  you cannot make everyone happy all the time, however it is important to make it a priority to do your very best to make someones day. Good customer service is rooted in your goals for going the extra mile for everyone, be it behind the scenes or on the front lines. Accommodating a customer can make all the difference in the world.