He created green cleaning products for the locker room. Now he’s bringing them to your laundry room. - Stephen Steinberg wants to do your laundry.

The Raw Athletics founder, a former University of Maryland club hockey player who began mixing batches of cleaning spray in his dorm room in 2008, has evolved a single product into a line of eco-friendly products for the sports industry — from professional and college teams to gyms and fitness studios.

But with the launch of a new detergent, the D.C.-based entrepreneur is eyeing a different market: you.

Steinberg’s business-to-business model made his startup a profitable operation, now with seven core products under its Vapor Fresh brand: a powder laundry detergent, disinfecting gym wipes, deodorizing spray, shoe and glove powder, and absorbent inserts for gloves and bags.

More at source: Biz Journals

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