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Instagram cleaning influencer Mrs Hinch under investigation by advertising watchdog

05 Jun 2019 7:21 PM | IJCSA - (Administrator)

The Instagram 'influencer' Mrs Hinch is under investigation by the Advertising Standards Authority (ASA) following a Telegraph article.

The advertising watchdog has confirmed it is looking into posts by the social media personality, whose real name is Sophie Hinchliffe, containing products from one of her sponsors, Procter and Gamble (P&G).

Sophie Hinchliffe, aka Mrs Hinch, has garnered more than 2.5 million followers on Instagram

The investigation comes after the 29-year-old former hair dresser from Essex has become one of the country’s biggest cleaning influencers, regularly recommending homecare products to her more than 2.5 million Instagram followers.

A spokesman for the ASA said: “I can confirm that we are investigating Mrs Hinch as a result of receiving complaints in April this year around the issue of ad disclosure. We will publish our decision in due course.”

More at source: Telegraph

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