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 International Janitorial Cleaning Services Association

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Budget for cleaning service? Starting my cleaning service on a budget?

11 Oct 2014 6:21 PM | IJCSA - (Administrator)
Hi IJCSA, 

Just wondering of you were starting out today a small office and home cleaning business with limited funds ($2000) How would you advertise your new cleaning service? 

Thank You, 
Sarah



Dear Sarah,

First let me say two thousand is a nice starting budget. When I started my initial advertising budget it was around eight hundred. 

Ok what I would do. maybe you already have some of the stuff. 

- Go to Go Daddy and buy a 5 page website, domain name and hosting package. $19

-Buy business cards $35

-Buy postcards say around 1000 cards and stamps to match, $80

-Join local chamber of commerce or business association $150

-Buy flyers, color around 500 count $150

-Nice logo shirts about 5 to start with $70

-Buy vinyl graphics for vehicle. $150

-Small banner ad in monthly local publication with coupon $100 

Get an IJCSA Membership Here. 



Now how I would use all the stuff. First let me answer another question from Dawn in Houston. If you do not have a office, which in most cases new service owners don`t. 

DO NOT USE A P.O. BOX put all your advertisements with your home address on it. While on this subject talked to a woman last week (Carolyn from VA) who`s very first cleaning account was a barter at a small office complex in her town, she provides weekly cleaning in return they gave her a office. This is a great idea if you want a commercial address. 

Back to using your home office address, let alone the tax benefits. People who hire cleaning services like to know where they are from, you informing them you`re a local person, maybe down the road from them already starts the trust relationship. Now if your freaked out about all the stalkers and mischievous people in the world seeing your home address, your in the wrong business. 

Now website first, put your ideas onto your site. Follow the same look and feel for all the promotional items and handouts.

Go to every chamber meeting in your nice logo shirt and get their early and place your flyers and cards on tables, use flyers, to go door to door, mail out your postcards 10 a day, no more no less. Some sites or online places say mail hundreds or thousands of postcards. You can`t handle that much business anyway to start, so start small. Now along with this I would use free sites like craigslist and backpage to place my free ad`s on each day pushing traffic to my website. Now the key to this advertising program, is do it each day, a good positive sales approach on your part, and don`t miss your chamber or association meetings. 

Best of Luck! 
-Matt / IJCSA


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