“You can’t have a successful offering without a mobile application,” Alex Iskold, CEO of GetGlue.com, a social network for entertainment, told BusinessNewsDaily. “If you don’t have a mobile offering, you’re missing a giant opportunity to engage audiences. Mobile gives you an opportunity to instill the essence of your service.”

For Bizzy.com which is in the process of developing its own app, the essence of its service is helping people find the best places to eat, shop and play, based on their personal profile and recommendations from people with similar preferences. It’s a personalized local business-recommendation engine, said Ryan Kuder, Bizzy.com’s VP of marketing.

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