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Small Online Marketing Changes With a Big Impact

23 Nov 2010 9:05 AM | IJCSA - (Administrator)
  • Put a Twitter link in your e-mail signature. By including a link to your Twitter page at the bottom of the signature file in your e-mail messages, you can spread the word about your business every time you hit the Send button. "I use Twitter religiously to promote my company and my clients," says Stacy Kelly, CEO of Mobile Previews LLC, a New York City company that promotes movies and other products by creating engaging experiences that consumers can access on their mobile phones. "I also link to it to help build up my list of followers. The cost is nothing but a little thought power."
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  • Turn the back of your business card into a promo. Can't afford to advertise in print or broadcast? The back of your business card is advertising real estate that you own, and, best of all, it's free. By featuring a photo of yourself, a picture of your product, a 10 percent off coupon, or a list of services that your company provides, you can turn your business card into a powerful marketing tool. "That extra info can be a great conversation starter," says John Fletcher, president of Johnny Agency Inc., a New York City graphic design firm that creates marketing materials for growing businesses. "It also allows you to convey important facts about your business during those precious moments when you have someone's attention."
  • Revamp your website. If you've already spent the money to build a website, it may be time for a facelift. Rather than spending big dollars to redesign your home page, try creating a series of low-cost "landing pages" to test different ads and offers for your products and services. "Your website is not a brochure," says New York City consultant David Ronick, co-founder of Upstart Bootcamp, an online school for startups. "Most people today come in through the back door and through blog posts." Be sure that your site is easy to read -- not only for people browsing the web through their computers but accessing your site through their iPhones and BlackBerrys, too.
  • Position yourself as an expert. There's nothing that builds your brand faster than free advice. Whether you're a landscaper, a handbag designer or a dog walker, your expertise will have customers knocking at your door offering to pay you to help solve their problems. "The key is to give away thought leadership to build an audience," Ronick says. Once you find out what works, go out there and replicate it." One of Ronick's clients, a luxury outsourced concierge service, regularly tweets about hot, new restaurants, clubs and bars, generating new leads from prospects who need the company's service.
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