I don’t disagree with stats and numbers. If you are integrating social media into the folds of your business, numbers and data should methodically drive and dictate your next move. Just make sure the data you look at is comprehensive enough to give you as much of a 360 view as possible before allowing it to affect your decision making.

A post recently published called “Survey Reveals Facebook Sucks for Business” from an online marketing company gives us some stats and demographic data from a survey regarding doing business on Facebook and other social activity. The problem with this particular post is that it neglects taking into account those businesses that participated, their ability, or inability, to understand how to strategize and execute on Facebook effectively. In the numbers that are presented, there is no information on the backstory from the various companies that participated in this survey.

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