Facebook has become the anti-industry standard for protesting businesses, and industries that haven’t gotten wise to social media have suffered. Case in point: a $100 million housing development in Long Island was brought to a  halt by local residents’ postings online.

Up until recently, people opposed to a commercial real estate plan used to circulate petitions to submit to local government, then organize on-site protests of projects that make it through a city hall unopposed. Obviously, Facebook reaches a larger audience much more quickly and effectively.

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