How a website gets this all important ‘traffic’ is where the really big differences are and can be confusing.   Using ‘Search Engines’ is the most popular form of finding goods and services on the Internet, in fact a massive 91.4% of Australian Internet users said they search the Internet when looking for a business. Source: Coredata May 2009.   This makes appearing in Search Engines if you are a business very important, (as the rise in SEO business attests to, though that is a conversation for another day).  Not only do you want your business to appear in the Search Engines, you need to know ‘which’ search engines (as there are 100’s of them), and you want to be as high as possible to the top of the first page in a particular search.

In this country, basically Google is the only search engine that counts.  It can be hard to find decent studies and statistics, the most up to date I could find was on the Victorian Government’s eGov site (and kudos to them for taking the internet seriously), which has a ‘Search Engine Market Share report as at April 2010 (it is very interesting and I would suggest you click on that link to view it in full).  The top 3 Search engines used are as follows:

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