It's almost 2011, and every business-big and small-is looking to leverage social media and all it has to offer. Social media strategist Jay Baer says that the most important question that will be "put to bed" this year is "Should my company be active in social media?"

He maintains that "every company will have to be social eventually, whether they like it or not. Our customers will demand that they be allowed to interact with businesses in this way -- the same way they demanded that we connect via websites and e-mail."

However, as a small business owner your principal concern is how to get that next sale. Everything else is merely nice to have. Your fan base on Facebook is growing but you struggle to see how photos of your company's holiday party will help close your next deal. You have over 1,000 followers on Twitter and you tweet regularly, but you struggle to link

Read More At Source:Huffington Post