Exec says that it’s dropping prices for its home cleaning service in all nine markets by 25 percent.

Founder and CEO Justin Kan told me that customers will still get a fixed quote for the entire cleaning, but the change effectively lowers Exec’s prices to $22 per hour per cleaner. (Among other things, that makes Exec more competitive with the Homejoy, which charges $20 an hour.) He also said that gross bookings for the service have been growing by an average of 28 percent per month for the past four months.

“After surveying users and getting feedback for the past couple months, one of the biggest pieces of feedback we’ve gotten was that we could be providing more value, and our customers would use us more if we were priced lower,” Kan told me via email.

Kan added that Exec can lower its prices significantly because it’s eliminating “our deeper cleaning options” (such as cleaning walls) from the basic service, and then charging for them on an a la carte basis.

More at source: Tech Crunch